Business Counsel A Forum for Ideas and Exchange: Who is my customer today and who will be my customer tomorrow

Business Council: A Forum for Ideas and Exchange
Intellect by Lori Williams
Chief Strategist for LW and Associates
and Founder of Business Simply Put

http://blog.lwandassociates.com

Business Simply Put

Business Simply Put provides entrepreneurs and small companies with the information they need to start, operate and grow their business.

Business Simply Put offers E-classes, E-books and E-Advice.

To Learn More Visit www.BusinessSimplyPut.com
About Lori Williams

Lori Williams has over 15 years of experience in strategic planning, marketing, operations and finance. She has functioned as a business owner, corporate officer and consultant in a variety of industries.

Through a combination of real life experiences and academia, she has developed a unique balance of intellect, experience and interpersonal skills.

Lori is the owner of a LW and Associates, a business consulting firm specializing in strategy and finance. As the Chief Strategist, Lori provides businesses with growth strategies designed to increase revenues, profitability and build long-term sustainable growth.

In 2007 Lori founded Business Simply Put, a division and registered trade mark of LW and Associates, to provide smaller companies with affordable high-level information and advice. Business Simply Put offers professionals access to business intelligence on key topics specific to small and medium-sized companies. This includes a wide variety of forums, including classes, seminars, webinar, teleseminars, and products such as E-Books and E-Resources. Lori recognized the need for sound, simplified business wisdom and by combining experience, expertise and technology; she designed products and services affordable to smaller companies.

Lori holds an MBA from Pepperdine University, BS Business and Management, an AA in Medical Science and a Practitioner’s license in NeuroLinguistic Programming. She is an adjunct professor at the Lloyd Grief Center for Entrepreneurial Studies at USC, teaching the Business Plan Class and Feasibility Studies. She has been a requested speaker at business organizations and has addressed esteemed audiences such as the IBM Big Blue Alumni, City Club, World Savings Bank, Citibank, and members of the Small Business Development Center located in California and Texas.

Lori is a published author. Her EBooks are distributed through Amazon, Barnes and Noble and Linkedin. She self-promotes her classes, seminars and workshops, in which she is solely responsible for content and delivery.

She has an abundance of energy and believes anything is possible if you work hard and are committed to your dream.

To contact Lori: Lori@BusinessSimplyPut.com
lori@lwandassociates.com

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Business Counsel A Forum for Ideas and Exchange: Who is my customer today and who will be my customer tomorrow

Who is my customer today and who will be my customer tomorrow

The average company size has changed significantly over the last decade, especially in California. This changing dynamic is causing many companies to ask the question,

"Who is my customer today and who will be my customer tomorrow"

The small business has become the key driving force of the American economy. The California Association of Independent Business, Inc. provides the following statistics:

California businesses averaging 5.8 employees comprise 98% of all businesses in the state, provide 82% of the private sector jobs and 75% of the gross state product. The Technology Trade and commerce agency reports that California has over 1 million small businesses, employing over 7.8 million people, and over 2 million small businesses with no employees.

This paradigm shift represents new opportunities for those companies who embrace this dynamic new marketplace.

Lori Williams has released two new e-books available in PDF format and on Amazon for Kindle. Visit www.BusinessSimplyPut.com and click in ebooks to learn more.