Business Counsel A Forum for Ideas and Exchange: Marketing for Service Firms

Business Council: A Forum for Ideas and Exchange
Intellect by Lori Williams
Chief Strategist for LW and Associates
and Founder of Business Simply Put

http://blog.lwandassociates.com

Business Simply Put

Business Simply Put provides entrepreneurs and small companies with the information they need to start, operate and grow their business.

Business Simply Put offers E-classes, E-books and E-Advice.

To Learn More Visit www.BusinessSimplyPut.com
About Lori Williams

Lori Williams has over 15 years of experience in strategic planning, marketing, operations and finance. She has functioned as a business owner, corporate officer and consultant in a variety of industries.

Through a combination of real life experiences and academia, she has developed a unique balance of intellect, experience and interpersonal skills.

Lori is the owner of a LW and Associates, a business consulting firm specializing in strategy and finance. As the Chief Strategist, Lori provides businesses with growth strategies designed to increase revenues, profitability and build long-term sustainable growth.

In 2007 Lori founded Business Simply Put, a division and registered trade mark of LW and Associates, to provide smaller companies with affordable high-level information and advice. Business Simply Put offers professionals access to business intelligence on key topics specific to small and medium-sized companies. This includes a wide variety of forums, including classes, seminars, webinar, teleseminars, and products such as E-Books and E-Resources. Lori recognized the need for sound, simplified business wisdom and by combining experience, expertise and technology; she designed products and services affordable to smaller companies.

Lori holds an MBA from Pepperdine University, BS Business and Management, an AA in Medical Science and a Practitioner’s license in NeuroLinguistic Programming. She is an adjunct professor at the Lloyd Grief Center for Entrepreneurial Studies at USC, teaching the Business Plan Class and Feasibility Studies. She has been a requested speaker at business organizations and has addressed esteemed audiences such as the IBM Big Blue Alumni, City Club, World Savings Bank, Citibank, and members of the Small Business Development Center located in California and Texas.

Lori is a published author. Her EBooks are distributed through Amazon, Barnes and Noble and Linkedin. She self-promotes her classes, seminars and workshops, in which she is solely responsible for content and delivery.

She has an abundance of energy and believes anything is possible if you work hard and are committed to your dream.

To contact Lori: Lori@BusinessSimplyPut.com
lori@lwandassociates.com

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Business Counsel A Forum for Ideas and Exchange: Marketing for Service Firms

Marketing for Service Firms

Successful service firms have a clear understanding of the business environment in which they operate. They invest in industry research in order to clearly define target markets; thereby knowing how to position their company in response to market needs.

Due to the intangible nature of service firms, market research is a crucial component of brand strategy. The core competencies of the firm must be aligned with the needs of the market, while simultaneously addressing profitability and growth metrics.

Distinctive Characteristics of Services

Intangibility- Unlike products, services can not be seen, felt, tasted or heard before bought; the true value (gain or prevention) is through the actual experience of buying. To reduce uncertainty buyers will look for evidence of quality.

Variability- Service buyers are aware of the variability and seek firms with known reputations. Process must be standardized and clearly communicated beforehand.

Inseparability- In the case of professional services, buyers are very interested in the service provider. Since the client is also present during the service process- the provider-client interaction is a special feature of the services marketing. Additionally, time limitations on behalf of the single service provider exist, which can be addressed by addressing larger groups.

Lori Williams has released two new e-books available in PDF format and on Amazon for Kindle. Visit www.BusinessSimplyPut.com and click in ebooks to learn more.