Small companies must have a focused marketing plan
Small companies usually do not have a written marketing plan. They do not engage in strategic thinking or monitor investments to determine the greatest return. Their choice of marketing vehicles is situational: they sponsor a local event based on an existing relationship or advertise without giving much thought to the publication’s demographics.
In its most basic form, the marketing plan should define the benefits of the product and service, identify the target market, determine the deliverable message, identify several marketing vehicles and define a budget. The selection of marketing vehicles should consider reach and frequency (how far the message will reach and how many times it will be seen).
Small companies usually operate on a shoestring marketing budget. They do not have the luxury of hiring professional expertise or purchasing big ads in popular magazines. For this reason, their marketing efforts must be very focused and disciplined to gain the greatest benefit.
Excerpt from "60 Key Essentials for Business Growth" sold at www.BusinessSimplyPut.com click on ebooks
In its most basic form, the marketing plan should define the benefits of the product and service, identify the target market, determine the deliverable message, identify several marketing vehicles and define a budget. The selection of marketing vehicles should consider reach and frequency (how far the message will reach and how many times it will be seen).
Small companies usually operate on a shoestring marketing budget. They do not have the luxury of hiring professional expertise or purchasing big ads in popular magazines. For this reason, their marketing efforts must be very focused and disciplined to gain the greatest benefit.
Excerpt from "60 Key Essentials for Business Growth" sold at www.BusinessSimplyPut.com click on ebooks
Posted by LW and Associates at 3/7/2011 10:52 PM 
Categories: Marketing Strategies
Tags: marketing plan marketing budget small companies business simply put lori williams marketing business
Categories: Marketing Strategies
Tags: marketing plan marketing budget small companies business simply put lori williams marketing business
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