Business Growth Requires Expertise in Main Functions
Business growth occurs when the company successfully markets and sells products and/or services, at a price that exceeds the cost to produce, with enough surplus profits to cover overhead and allow for reinvestment.
Companies are dynamic organizations comprised of numerous functions and disciplines. Infrastructure refers to the organizational layout, its underlying processes and internal communications. Departments such as finance, marketing, sales and human resource exist in a corporation whereas in a small company such disciplines are broadly defined.
A weakness in one discipline can hinder the growth of the entire company. If sales or marketing are lacking, the company cannot reach revenue targets. If the company lacks financial acumen, profitability will suffer and cash flow may not be available for investment. If leadership is insufficient, the company will operate without strategic direction.
For this reason, small companies need to make sure they have employees with experience and expertise within the main functions. If needed, fill in gaps by using contract labor. When all business functions are being addressed properly, a company can achieve what appears to be overnight success.
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The most critical factor for Business Growth in SME is Leadership. All bucks stop at the Boss. Until the Boss wants to formalize the growth of the business, there will be no formal strategic planning. It takes a real leader to committ to change and grow their business.
Rob Brown
Owner
Brown Idea Group
Stratford, Ontario Canada
(hometown of Justin Beiber)
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