As the Chief Strategist for LW and Associates, I spend hours writing strategic plans for my clients, sometimes to the neglect of my own business planning.  In 2005, I developed a four year comprehensive strategic plan, including the launch of a new division and website in late 2008, Business Simply Put (www.businesssimplyput.com). The long awaited PR and marketing campaign was scheduled for 2009. 

Obviously, in 2005 when I first developed the plan I did not have the foresight to predict current day economic conditions.  However, in a strange twist of fate today’s business landscape is actually conducive to my new venture; Business Simply Put is targeted towards individuals and companies who require business intelligence but cannot afford or (do not desire) to engage a consultant. So in many ways I was launching at an optimal time -- so why did I feel so out of kilter when all my stars were in alignment?

While watching the news I discovered part of my dilemma; the information I was being exposed to on a daily basis, devastating economic data, anecdotal discussions with out to of work associates and a general sense of unease about our economic conditions was clouding the strong focus from which I usually operate.  So I asked myself, "If this was a client engagement what would I do?” The answer was obvious -- I would develop the tactical plan to complement the strategic plan. I suddenly realized that I was like a plumber whose own sink was backed up -- I simply needed to treat myself as a client and get to work.

I spent the next several days creating my tactical plan including a marketing plan, media and PR plan, and even calendared responsibilities to keep myself accountable. In the end, of course, I had a plan that will increase the likelihood of my success for Business Simply Put but that is not what I want to emphasize in this blog.  Once I had completed the task I realized how much better I felt-- about everything.  I turned on the news, which was still depressing but I felt as though I had a plan to navigate the economic storm.  It was at that moment that I realized the emotional benefit that my clients receive from engaging in a planning session and why they always look calmer at the end.  I realized that the act of creating a strategic or tactical plan, whether for business, personal finance, or simply life goals, produces a feeling of being once again in control. So if you're feeling a little discombobulated, sit down and make a plan.  Even if it does not come to full fruition-you will feel better.  And we all know how feeling better changes the marketplace-does the word sentiment ring a bell?