Who is my customer today and who will be my customer tomorrow
The average company size has changed
significantly over the last decade, especially in California.
This changing dynamic is causing many companies to ask the
question,
"Who is my customer today and who will be my customer
tomorrow"
The small business has become the key driving force of the American economy. The California Association of Independent Business, Inc. provides the following statistics:
California businesses averaging 5.8 employees comprise 98% of all businesses in the state, provide 82% of the private sector jobs and 75% of the gross state product. The Technology Trade and commerce agency reports that California has over 1 million small businesses, employing over 7.8 million people, and over 2 million small businesses with no employees.
This paradigm shift represents new opportunities for those companies who embrace this dynamic new marketplace.



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