How can you transfer a leadership competitive edge to the strategic alliances and strategic partnership?
I personallyexperienced the difficulty of this in developing my advertising agency. Ascommon in the industry, we utilized many freelancers. We were constantlystruggling to maintain our desired level of customer service when others didnot always follow through.
So how do you ensure that your firms' desire for quality and customer service transfers to all the partnerships--you incorporate the same process and monitor them as you would if they were directly under your roof. Meet with each partner with a goal of creating a seamless existence. Ask their opinion--adopt similar forms and processes, implement a Q&A process that crosses all borders. Your partners will more than likely be happy to contribute as it is also in their best interest. On a last note--if they are unable to perform find someone else as there is always another firm willing and capable to take their place.



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