How can you build a large multi-national organization while maintaining a desired culture?

  The culture of the company can provide a competitive edge that can propel a company to reach success. This was highly exemplified in the tech start-ups that have been able to successfully challenge the long-standing institutions. Although it could be said that the new technology presented by the start-up was the defining difference that allowed these newcomers to excel, the question arises as to why the large institution, given its expansive amount of resources could not have invented the technology prior. Case in point MIT loaned Xerox six prototypes of the laser printer, the first of their kind and some vice president at Xerox ignored the opinion and aided not to pursue the technology. Canon was the first to bring it to markets. What caused Xerox to ignore this potential advantage?

I have seen many organizations where the top management perceived they understood the culture of their organization; however, they really didn’t, especially subcultures. This challenge becomes increasing difficult as companies grow through mergers and acquisitions, which can be a necessity since growing organically may not be an effective strategy for large-scale growth.

 

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